Privacy Policy — m7777

m7777 ("we", "us", "our") operates the online casino and sportsbook platform accessible at m7777.lol (the "Platform"). This Privacy Policy describes how m7777 collects, uses, stores, shares, and protects the personal data of individuals ("you", "your", "Player") who register for an account, use the Platform's services, or otherwise interact with m7777.

m7777 serves players across Pakistan — including Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and other cities — and this Privacy Policy is designed with the realities of Pakistani digital life in mind, including the use of JazzCash, EasyPaisa, and local banking payment methods.

This Privacy Policy should be read alongside m7777's Terms & Conditions, which govern the overall use of the Platform. In the event of any conflict between this Privacy Policy and the Terms & Conditions on matters of data privacy, this Privacy Policy shall prevail.

The data controller responsible for your personal data processed through the m7777 Platform is the operating entity behind m7777.lol. As data controller, m7777 determines the purposes for which personal data is collected and the means by which it is processed.

For all privacy-related enquiries, data subject requests, or complaints regarding m7777's handling of your personal data, you may contact us directly at: [email protected]

m7777 is committed to processing personal data in compliance with applicable data protection standards, including principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, and integrity and confidentiality.

m7777 collects the following categories of personal data from Players, depending on the services used and interactions undertaken:

3.1 Identity & Contact Data

• Full legal name as appearing on your CNIC or government-issued identification document
• Date of birth and age verification documentation
• CNIC number or passport number
• Residential address
• Pakistani mobile phone number
• Email address

3.2 Financial & Transaction Data

• Payment method details (JazzCash mobile number, EasyPaisa account, HBL / UBL / Meezan Bank account details, Visa or Mastercard card information)
• Deposit and withdrawal transaction records including amounts, timestamps, and payment method identifiers
• Account wallet balance history
• Bonus and promotion transaction records

3.3 Gaming & Betting Activity Data

• Game session records including games played, stakes wagered, and outcomes
• Sports betting history including markets selected, odds accepted, and settlement outcomes
• Bonus wagering progression records
• Responsible gaming tool usage (deposit limits set, self-exclusion requests)

3.4 Technical & Usage Data

• IP address and geolocation data at login and during active sessions
• Device type, operating system, and browser information
• Session timestamps, duration, and activity logs
• Cookie and tracking technology data as described in Section 10

3.5 Communications Data

• Records of customer support interactions including chat transcripts and email correspondence
• Complaint and dispute records
• Responses to surveys or feedback requests where you choose to participate

m7777 collects personal data through the following channels and mechanisms:

• Direct submission: Data you provide during account registration, KYC verification, cashier transactions, support interactions, and promotional opt-ins.
• Automated collection: Data collected automatically as you use the Platform, including session logs, device fingerprints, and cookie-derived analytics data.
• Payment processors: Transaction confirmation data and payment method verification data received from JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard processing partners.
• Identity verification partners: Results of identity and document verification checks conducted by m7777's KYC service providers.
• Fraud prevention services: Risk scoring data from third-party fraud detection services used to protect the integrity of the m7777 Platform.

m7777 processes your personal data for the following specific purposes:

5.1 Account Administration

Creating, maintaining, and managing your m7777 player account, including authentication, password resets, account settings management, and VIP/loyalty tier tracking.

5.2 Identity Verification & KYC Compliance

Verifying your identity and age as required by our licensing obligations and responsible gaming commitments. This includes processing your CNIC details and running checks against relevant databases to confirm your eligibility to hold an m7777 account.

5.3 Payment Processing

Processing your deposits and withdrawal requests via your chosen payment method — JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, or Mastercard — and maintaining transaction records for reconciliation and dispute resolution.

5.4 Anti-Money Laundering & Fraud Prevention

Monitoring transactions and gameplay patterns to detect and prevent money laundering, fraud, identity theft, payment chargebacks, and other financial crime. m7777 is obligated to report certain suspicious activities to relevant authorities as required by applicable AML standards.

5.5 Responsible Gaming Monitoring

Analysing your gaming activity data to identify patterns that may indicate problem gambling behaviour, enabling m7777 to apply protective interventions, enforce self-exclusion requests, and comply with responsible gaming obligations.

5.6 Customer Support

Handling your enquiries, complaints, and disputes efficiently and maintaining records of interactions for quality assurance purposes.

5.7 Marketing Communications

Sending you promotional offers, bonus notifications, and gaming news via email or SMS — subject to your having opted in to receive such communications. You may withdraw this consent at any time.

5.8 Platform Improvement & Analytics

Using aggregated and anonymised usage data to understand how players interact with m7777, identify technical issues, and improve the Platform's performance, navigation, and game offerings.

m7777 processes your personal data under the following legal bases:

• Contractual necessity: Processing required to perform the m7777 Terms & Conditions contract with you — including account creation, payment processing, and game service delivery.
• Legal obligation: Processing required to comply with applicable laws and regulations, including AML obligations, KYC requirements, and responsible gaming mandates.
• Legitimate interests: Processing necessary for m7777's legitimate business interests — including fraud prevention, platform security, and service improvement — where those interests do not override your fundamental rights and freedoms.
• Consent: Processing for which you have given your explicit consent, primarily marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

m7777 does not sell your personal data. We may share your personal data with the following categories of recipients for the purposes described in this Policy:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard processing partners receive the minimum data necessary to execute your payment transactions.
• KYC and identity verification providers: Third-party services used to verify your identity and age as part of the m7777 account registration and KYC process.
• Fraud prevention and AML services: Specialist providers that assist m7777 in detecting and preventing financial crime, accessing only the data required for risk assessment purposes.
• Game and software providers: Where game functionality requires it, limited session and account data may be shared with the game software provider to enable gameplay.
• Legal and regulatory authorities: Where required by law, court order, or regulatory mandate, m7777 will disclose personal data to relevant authorities including financial intelligence units, law enforcement, and licensing bodies.
• Corporate successors: In the event of a merger, acquisition, or sale of substantially all of m7777's assets, your personal data may be transferred to the successor entity, subject to equivalent privacy protections.

m7777 operates as an international platform. Accordingly, your personal data may be transferred to and processed in countries other than Pakistan — including jurisdictions where m7777's infrastructure, game providers, or service partners are located. Where such transfers occur, m7777 takes steps to ensure that appropriate safeguards are in place to protect the security and confidentiality of your data in accordance with applicable data protection standards.

Safeguards used for international transfers may include contractual data protection clauses binding the recipient to obligations equivalent to those described in this Privacy Policy, or transfers to jurisdictions that have been assessed as providing an adequate level of data protection.

m7777 retains your personal data for as long as your account is active and for such additional periods as are required by our legal and regulatory obligations. The retention periods set out in the table in Section 3 reflect our standard approach, subject to the following principles:

• Financial and transaction data is retained for a minimum of 7 years from the date of each transaction to satisfy AML record-keeping obligations.
• Identity and KYC data is retained for a minimum of 5 years following account closure to satisfy licensing and regulatory audit requirements.
• Where data is subject to an ongoing legal dispute, investigation, or regulatory inquiry, retention will be extended until that matter is fully resolved.
• Marketing preference data is retained until you withdraw consent or your account is closed, whichever is earlier.

Upon expiry of the applicable retention period, m7777 will securely delete or irreversibly anonymise your personal data such that it can no longer be associated with you.

m7777 uses cookies and similar tracking technologies on the Platform for the purposes described below. A cookie is a small data file placed on your device when you visit the Platform. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect Platform functionality.

10.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function and cannot be disabled. They include session authentication cookies, security tokens, and load-balancing cookies. No consent is required for these cookies as they are technically necessary.

10.2 Performance & Analytics Cookies

Used to understand how Players navigate the Platform — which pages are visited most, how long sessions last, and where technical errors occur. This data is aggregated and not used to identify individual players.

10.3 Functional Cookies

These cookies remember your Platform preferences — such as your preferred language, last accessed game category, or lobby filter settings — to deliver a personalised experience on return visits.

10.4 Marketing Cookies

Where you have consented, marketing cookies enable m7777 to deliver relevant promotional offers based on your Platform activity. You may withdraw consent for marketing cookies at any time through your account settings.

As an m7777 player, you have the following rights with respect to your personal data. To exercise any of these rights, contact us at [email protected] with your account details and a clear description of your request. m7777 will respond within 30 days.

m7777 implements technical and organisational security measures proportionate to the risks presented by the processing of your personal data. These measures include:

• 256-bit TLS encryption for all data in transit between your device and m7777's servers;
• Encryption of sensitive data at rest within m7777's database infrastructure;
• Role-based access controls limiting internal staff access to personal data on a strict need-to-know basis;
• Two-factor authentication options for player account access;
• Real-time intrusion detection and anomaly monitoring systems;
• Regular security audits and penetration testing of the m7777 Platform;
• Data breach detection and incident response procedures compliant with applicable notification obligations.

Notwithstanding these measures, no data transmission over the internet or electronic storage system is completely secure. m7777 cannot guarantee absolute security but commits to implementing and maintaining industry-standard protections and promptly notifying affected Players in the event of a data breach that is likely to result in significant risk to their rights.

If m7777 becomes aware that personal data has been collected from an individual under 21 years of age, that data will be promptly deleted, the associated account will be closed, and any funds held in the account will be returned to their source payment method following standard verification procedures.

If you are a parent or guardian and believe that a minor under 21 has registered an m7777 account or provided personal data to m7777 without your consent, please contact us immediately at [email protected].

With your consent, m7777 may send you promotional communications about new games, bonus offers, PSL and cricket betting promotions, tournament announcements, and other m7777 news via email or SMS to your registered Pakistani mobile number.

You can withdraw your consent to receive marketing communications at any time by:

• Updating your communication preferences in your m7777 account settings;
• Clicking the unsubscribe link included in any marketing email; or
• Contacting m7777 support at [email protected] with a clear request to opt out of marketing communications.

Withdrawal of marketing consent will not affect your ability to receive transactional communications — such as deposit confirmations, withdrawal notifications, account security alerts, and KYC requests — which are sent regardless of marketing preferences as they are necessary for account administration.

m7777 reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or the services we offer. Material changes will be communicated to Players via email to the registered address or by a prominent notice on the Platform prior to the changes taking effect.

The "Last updated" date at the top of this document will always reflect when the Privacy Policy was most recently revised. We encourage you to review this Privacy Policy periodically to stay informed about how m7777 protects your personal data. Your continued use of the Platform after a revised Privacy Policy takes effect constitutes your acceptance of the updated terms.

For all privacy-related enquiries, data subject rights requests, or complaints regarding m7777's handling of your personal data, please contact us at:

Email: [email protected]

m7777 aims to respond to all privacy enquiries within 30 days of receipt. For urgent security or data breach matters, please clearly mark your communication as "URGENT – DATA PRIVACY" in the subject line.